Google has joined the race to launch short-video making apps with the release of Tangi that is focused on creativity and Do It Yourself (DIY) space. The Tangi App is a product from Google in-house incubator titled Area 120. Google is initially releasing Tangi on the Web and iOS, allowing creative types to share how-to-videos. Unlike TikTok, Google’s new app Tangi aims to teach people new things.
“We only focus on DIY and creativity content. Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos,” said Tangi Founder Coco Mao in a blog post.
“We’ve been working with creators who are already making these kinds of videos so that Tangi can become a place where they have a voice to inspire other makers,” Coco Mao added.
With Tangi App’s “Try It” feature, users can also share a re-creation of things tried out, which helps build a community between creators and their fans.
One of the Tangi App’s most recreated videos is making guacamole in the avocado shell.
After the success of the TikTok app, there has been a race to launch short-video apps.
Facebook-owned Instagram app has launched a new video-music remix feature called “Reels” to take on the rising popularity of TikTok.
Facebook quietly released a stand-alone app called “Lasso” to compete with TikTok in November last year.
Dom Hofmann, the co-founder of the defunct six-second video platform Vine, revealed that its successor app Byte will be released soon.